РУ / EN

Yura Turivny

AI product manager who started out as a designer, and since 2010 I've been building products for brands like Yandex Go, Afisha and Kupibilet. Along the way I learned to bring design and business together. I like getting in early on new technology — web3 back in 2018, generative AI in 2022 — and changing how teams work. Away from work, I meditate, and I translate ancient texts — with AI, of course.

01 Projects

AiMensa
2025
AI hub with over 100 micro-apps for marketing and business needs
product visionproduct managementproduct design
Afisha
2022
Event marketplace with 14 millions unique users per month on web and 40000 in app
design systemappwebdesign workflowhypothesescustomer journeystrategyworkshops
- Afisha Interface ↗Design system for web and apps: faster design and development, one consistent experience
- Afisha Research ↗User research: journey maps, barriers and hypotheses to grow product metrics
Kupibilet
2018
Online travel agency with 70 000 DAU on web and app
adaptiveusability testssurveysui guidelineswritinggraphicssmm guidelines
- Kupibilet Interface ↗Web interface: search form, ticket results and filters
- Kupibilet Design System ↗Brand and interface guidelines: components, type, icons, mascot and imagery
TimeX
2019
Crypto trading and exchange platform
adaptiveday and night theme

02 Initiatives

Ask Van Gogh
2025
AI Telegram bot that interprets any artwork in the style of its original artist
rubottelegram
The Reflective Intelligence (RI) Reasoning Model
2025
LLM reasoning model project based on semantic-logic programming
engithubopen source
Мини-курс «Невидимые связи: Как стиль привязанности формирует карьеру и отношения с людьми»
2025
Бесплатный мини-курс по улучшению межличностных отношений
communicationcourseru
7 Qualities of a Conversion Interface
2023
Any interface is a roadblock on the user’s journey to getting the value from your product. The “7 Qualities of a Conversion Interface” help clear the way: reduce resistance and thus increase your product metrics.
enruarticle
- The 7 qualities of a conversion-focused interface ↗Published on UX Collective
- 7 качеств конверсионного интерфейса: пошаговое руководство по снижению «сопротивления интерфейса» ↗Published on Awdee
Hero Journey
2022
Customer journey based on the marketing funnel
figmathinking canvas
Hero Face
2022
Framework to define job stories and ideal customer profile
figmathinking canvas
Growth Points
2022
Framework to generate stunning product ideas
figmathinking canvas
Clary App
2020
Track your feelings app and branding
learning programmentorshipproduct conception
Product Value
2021
Framework to write better text in the interface
figmathinking canvas
SBD Project - Same but Different
2021
40 digital typography artworks
nft

03 Publications

04 Contact